Marketing Manager

Oversee the design, planning, and execution of marketing campaigns for our games.

• Execute digital and traditional marketing activities and campaigns across multiple platforms.
• Launch and manage user acquisition campaigns through advertising platforms such as Facebook Ads, Apple Search Ads, and Google Ads.
• Track and analyze results to maximize yield on ad spend and increase ROI.
• Make detailed creative briefs and work closely with the Marketing art team on creative testing and optimization.
• Conduct competitive and market research to stay informed on industry practices, and changes that could impact the overall success of marketing campaigns.
• Utilize 3rd party ad-tech platforms and solutions to generate detailed spend and performance reports using relevant KPI metrics such as CPI, ROAS, Retention, Conversion, and ARPU.
• Represent the company at relevant industry events both online and in-person.

Create, manage, and execute strategies for follower-based marketing.

• Grow the current network of partners comprising of experts, key opinion leaders, and influencers.
• Work with partners to mention, share, promote, or publish advertorial content to their follower-base.
• Keep partners updated on important game releases, features, events, and announcements.

Cultivate and maintain productive relationships with media partners.

• Build relationships with local and international key games media to promote the studio and its games.
• Work closely with PR agencies to build a relevant network of games media.
• Write and send out press releases or oversee press releases that PR agencies write.